Fabien Barral, a graphic designer who lives in a small, remote village in France, says that "Design must seduce, shape, and more importantly, evoke an emotional response." In an interview on the Graphic Design School blog, Mr. Barral talked about his process:
The best lesson I’ve learned is that design does not start on the computer… computer is just a tool… you have to step away from the computer to get inspired. One of my teachers told me that “the greatest ideas come from the subconscious”. When you need a big idea, fill your mind with all the background information you can about your subject, then step away from the project and let your subconscious work on the idea for you. Usually when you come back to the work, your mind has processed all the big info and the ideas flow out much smoother.
Visit his website here: http://www.fabienbarral.com/